Ryan Ostrander Design and Illustration

Estimate for Design Services

June 24, 2016

This estimate is valid for a period of 30 days.

Estimate ID: 1527

Ryan Ostrander Design and Illustration

5236 Salem Hills Lane
Cincinnati, OH 45230
(513) 368-2320

Client Info

Brian Gettelfinger
Primary Contact: Brian Gettelfinger

Project Details

Branding package – Spikes Beer Ice

Branding package for Spikes Beer Ice to include:

Parent product logo

Logo exploration and refinement for the Spikes product parent logo branding element. Up to 5 initial concepts, followed by up to three rounds of revisions.

Product-specific logos

Expanding on the parent logo, product-specific logos would be designed to maintain the brand consistency, but uniquely define each of the four specific products/flavors (Lime, Lemon, Grapefruit and Strawberry). Pricing for additional product-specific logos not included. To be completed after parent logo has been approved. Up to 2 rounds of revisions per product-specific logo.

Final artwork to be provided in vector and high-resolution rastor formats, including AI, PDF, PNG, and JPEG for use in print and digital applications. Variations for mobile icon and web favicon also included.

Service Branding
Estimated Total $1,600

Logo Design Contract

Ryan Ostrander Design and Illustration


What I, Ryan Ostrander, the artist agree to provide

I agree to create a custom logo design suitable for use by Brian Gettelfinger. I promise to deliver the finished logo design in digital vector format(s) and high resolution rastor format(s) for use in various print and online applications. This contract does not include pricing for a full branding sheet, usage instructions or packaging designs (All of which can be negotiated in the future).

Logo Concepts and First Viewing

Within 21 business days of receiving payment, signed contract and initial direction, I will create logo concepts and provide them to client to view. After I have received feedback on the initial designs, I will further refine the selected concept.

File Delivery

After the final artwork has been approved, I agree to deliver the logo design(s) package in digital format to Brian Gettelfinger.


I give you, Brian Gettelfinger, the right to use your new logo design in all media useful for your business promotion. I ask that you let me display your new Logo Image and your full name, business name, and website address or company address, for testimonial and promotional purposes on my website and other marketing materials.


I affirm that my Logo Designs are original and that I own the rights granted under this agreement, and that the rights granted do not conflict any other agreement.

What you, the client, agrees to

In return for the above-described logo design I agree to pay 50% ($800) of the total fee ($1,600) as an initial downpayment with the remaining half ($800) due upon completion and delivery of the finished digital files.


I understand that the final Logo Design belongs to Ryan Ostrander until I have paid him in full. In the event of termination of this Agreement Ryan Ostrander owns the Logo and has the right to complete, exhibit, and/or sell the Logo Design (but not my business name) if he so chooses. He also owns all the logo design concepts created before I choose the final logo design.

Use of Logo

I understand that once I have paid in full that I have the right to use the Logo Design in all media useful for business promotion and that Ryan Ostrander reserves the right to display the logo for his business promotional use.

I also give Ryan Ostrander permission to use my full name, business address, and/or website address, for testimonial purposes on his website or other business related media.


It is up to me to do a Trademark search and federal trademark registration if I want to register my Logo as my company Trademark. (Start here to learn more about Trademarks: www.uspto.gov/main/trademarks.htm)

Acceptance of Terms

NOTE: Before you sign below please make sure you understand all of the above agreement.

To accept the terms of this agreement, please provide notification of acceptance within 30 days of this estimate. Please print out and sign two (2) copies of this agreement. Retain one copy of this agreement for your files and mail one copy with your deposit of 50% of website design package ($800) to:

Ryan Ostrander
5236 Salem Hills Lane
Cincinnati, OH 45230

Client Signature_________________________________ Date___________

Artist Signature_________________________________ Date___________